Freedom Power is one of the largest and fastest-growing solar installation companies in the United States. Founded in Austin in 2007, our residential business serves Texas and Florida and our commercial business has a nationwide reach. At Freedom Power, our strong reputation in the industry is based on our dedication to quality workmanship and outstanding customer service. The mission is to enable our customers to live more powerfully by harnessing clean, affordable, and reliable energy from the sun. We take great pride in living by these 6 core values:

Pride in Quality Craftsmanship

Go Above and Beyond

Put People First

Have a Humble Heart

Give a Damn

Shoot Straight

Job Summary: We are seeking a highly analytical and data-driven marketer to own the performance and strategy of our entire paid media portfolio. This is a high-impact on one primary goal: generating a consistent, high-quality pipeline of leads for our residential solar, HVAC, generator, and home battery services.

You are an expert in full-funnel, B2C lead generation and are obsessed with optimizing for a target Customer Acquisition Cost (CAC). In this role, you will be the single point of accountability for paid lead generation. You will be responsible for managing our digital agency, strategically testing new channels (both online and offline), and owning the lead volume and budget reporting. This role requires a "roll-up-your-sleeves" attitude, a deep understanding of data, and a relentless drive for results.

This role will report to the Head of Marketing.