Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

You Will:

• Own the development of the Strategy that guides channel leads (Web, CRM, Paid Media, Comms, Social, Experiential, Partnerships, Internal Comms) toward the launch of new products, software enhancements, changes in customer experience, and high-impact campaigns
• Drive shared objectives and key results across cross-functional teams (Comms, Brand, Sales, Owner Experience, Product Marketing, and more)
• Manage the resource prioritization and output of a Marketing Creative and Production team, based on business needs
• Budget and forecast Marketing spends, tied to expected outcomes and long-term strategic goals
• Drive the editorial calendar of messaging priorities and storytelling across Marketing, Brand, and Communications
• Align with Product Marketing on market research, competitive positioning, and GTM strategies to set the rest of the XFN org up for success
• Lead the development of holistic executive recaps, tied to ongoing KPIs
• Manage both long-term and short-term Strategic initiatives
• Maintain “single source of truth” documents that facilitate operational excellence

You Bring:

• 10+ years expertise, with hands-on experience in most Marketing areas (Social, CRM, Paid, SEO, Content, Creative, Brand, Strategy)
• 10+ years experience in DTC brand-building
• Proven track record of driving cost efficiencies and managing budgets
• Proven track record of leading large cross-functional teams and interdisciplinary projects that span regions
• Proven track record of directly managing teams (5+ people)
• As comfortable presenting to executives as leading small group meetings

Background in:

• Direct-to-Consumer Campaign Execution
• Marketing Operations
• Paid, Owned, and Earned Channel Coordination
• Program Management / Project Management
• Automotive background is a plus, but not mandatory

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$167,100—$245,080 USD

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To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.