At Instagrid, we work together to make the world a little bit better. We have a strong, innovative product, a motivated team and a clear vision – and we are adding to our Marketing team to fuel our next phase of growth across North America. Since launch, we have shipped 60,000+ Instagrid units worldwide, with 180,000+ professionals now working in cleaner air and over 1,000,000 tonnes of CO₂e saved. What are we missing? YOU!

As Marketing Lead for North America, you will be a key member of both the NA Commercial team and the Global Marketing team – translating Instagrid’s global positioning into market-relevant campaigns that drive brand awareness, high-quality leads, and pipeline growth. This is a hands-on role for a senior B2B marketing professional who can champion local market needs within the global marketing organization while ensuring the NA commercial team has everything it needs to win in the field. We’re looking for a true go-getter!

Your Impact

Embedded within the NA Commercial team and contributing actively to the Global Marketing team, you will:

• Own the NA marketing strategy end-to-end — driving brand awareness, lead generation, and pipeline conversion through multi-channel campaigns, localized go-to-market materials, and ABM execution across key accounts.
• Turn market intelligence and competitive insights into targeted content strategies that win in key B2B verticals.
• Lead and develop one direct report, producing high-impact content across social, email, case studies, and PR.
• Manage the regional budget with a sharp eye on ROI, CAC, and pipeline contribution — optimizing continuously based on performance data.
• Serve as Instagrid's regional Brand Ambassador, owning local media relations and crisis communications in close partnership with the NA Commercial team.