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Principal Frontend Engineer

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Job Description

About the role


Halter is a farmer's most used app – it lives in the dock on their phone, or on the desktop on their computer, and enables them to grow and harvest more grass through the use of virtual fencing, and to monitor and care for their animals through machine learning driven insights.


On average a Halter farmer spends more than an hour a day across the Halter applications. It has replaced their physically demanding daily tasks with a user interface showing a birds eye view of their farm and the actions they can take. Now, instead of sitting behind the cows to bring them into the shed, a farmer schedules them to shift autonomously the night before, and meets them there; instead of setting up a physical fence to constrain area, farmers define it on the app, from anywhere, anytime.


These applications are used to virtually fence and monitor over 300,000 cattle daily across New Zealand, Australia, and the United States. We’re in a phase of massive growth—up ~1500% over the past 3 years—and as we scale to more farms and countries, our product needs to scale too.


This is where a principal frontend engineer is going to help; leading the charge across our platforms to ensure they stay performant, robust, and a joy to use.


Expect to be hands-on, operating with a deep technical expertise across both a next.js web application, and a react native mobile application. You will be responsible for leading the frontend discipline, driving developer experience by ensuring consistency in patterns, practices, architecture, and componentry across teams, coordinating and levelling up engineers, and streamlining delivery – all helping our teams move fast without sacrificing quality.

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