| Location | London, England, United Kingdom |
| Remote | 🏢Onsite only |
| First listed | In the last 3 months |
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Job Description
ABOUT THE COMPANY
Reformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.
ABOUT THE ROLE
We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.
WHAT YOU’LL DO
- Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals
- Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors
- Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics
- Deliver a steady pipeline of short-form video assets optimized for Instagram and other social ad platforms, refreshed weekly
- Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.
WHAT YOU NEED TO SUCCEED
- Proven experience creating content for paid advertising for a DTC brand or agency, particularly for Instagram Ads (Meta platform)
- A strong portfolio or examples of performance-driven video creatives
- Exceptional creative instincts and a knack for storytelling in under 30 seconds
- Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results
- Ability to juggle multiple projects and meet tight weekly deadlines
- Excellent written and verbal communication skills
BONUS POINTS
- Experience working with DTC or wellness brands
Food Labs number of job openings over time by month
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