EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

We’re at an important moment in our company’s growth trajectory and looking for a Field Marketing Manager to join our team and deepen EnergyHub’s impact with their extensive campaign management experience, talent for using data to inform strategy, and desire to use their marketing stills to accelerate the decarbonization of our electricity system.

The role:

The Field Marketing Manager will be a key member of the Marketing team focused on leading campaigns from strategy through implementation and evaluation. You’ll bring your deep account-based marketing (ABM) experience to the organization, working with the Sales, Client Success, and Business Development teams to design campaigns that grow the size, quality, and velocity of EnergyHub’s sales pipeline.

You’ll work cross-functionally to identify target audiences and buying roles at key accounts, as well as to find and address revenue gaps and growth blockers within the customer journey. You’ll use those insights to lead ABM campaigns in paid and owned channels, including targeted field events, delivering revenue growth through new business, cross selling, and upselling.

The Field Marketing Manager will play an essential role in maximizing the impact of EnergyHub’s marketing activities, positioning EnergyHub as the leader in delivering demand flexibility programs. This is an ideal role for someone looking to put their marketing skills to work in an established and quickly-growing company alongside colleagues who share their dedication to fixing the climate crisis.

Responsibilities:

Campaign management and ABM

• Lead development of ABM program at EnergyHub, acting as point person for collaboration with Sales, Client Success, and Business Development teams
• Work in close consultation with Brand Marketing Coordinator to plan, implement, and evaluate targeted in-person event strategy with focus on key accounts
• Refine and implement metrics and KPIs to gauge campaign effectiveness across the customer lifecycle
• Report on full customer lifecycle, highlighting marketing’s impact on pipeline acceleration, renewal rates, and revenue generation

Customer Marketing

• Manage campaigns throughout customer lifecycle, from lead, to customer, to upsell/cross-sell, to renewal
• Work in collaboration with Client Success to deliver customer events (webinars, round tables, in person, etc.) that improve customer’s product knowledge and promote knowledge sharing across our customer base
• Collaborate with Customer Success to identify key and areas of opportunity within the customer journey and craft campaigns to address them

Demand Generation

• Create comprehensive strategies to raise awareness and generate demand within our target audience across multiple channels including but not limited to newsletters, nurture programs, and paid media
• Bring deep understanding of target audiences, channel strategy, and data-driven insights to content development processes to ensure content is tailored to our target accounts
• Provide data-driven channel, format, and asset type recommendations to continually improve content performance
• Collaborate with Salesforce working group, Alarm.com Salesforce admins, and internal stakeholders to implement CRM improvements as needed
• Other duties as assigned

Preferred skills and experience:

• 4-6 years marketing experience, ideally in technology or clean energy, with at least 3 years B2B field marketing, campaign management, ABM, growth marketing or similar experience
• Strong analytical skills with ability to translate data into insights that improve our marketing programs
• Collaborative, cross-functional team player who keeps it fun while working under time pressure and who can be both hands on and strategic
• Strong verbal and written communication skills with the ability to communicate technical topics in an engaging way for a variety of audiences
• Project management experience and the ability to work independently on multiple initiatives while staying highly organized
• Hands-on experience with a wide range of marketing strategies across paid, earned, and owned channels
• Experience measuring and reporting on ROI of paid, owned, and earned media and using insights to continually optimize marketing activities
• Expertise in Marketing Automation (Hubspot) Salesforce, GA4, and Wordpress or comparable platforms

The salary range for this position is $100,000 - $130,000. Base pay offered may vary depending on location, job-related knowledge, skills and experience.

Why work for EnergyHub?

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
• Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of IoT, SaaS and machine learning obstacles, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs.
• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
• Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day.

Company Information

EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the most innovative companies in the Internet of Things.

Company Benefits

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Notice To Third Party Agencies:

EnergyHub understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.