Bevi is on a mission to transform the beverage industry by eliminating single-use bottles and replacing them with smart, on-demand machines that deliver customizable still, sparkling, and functional drinks. As the market leader in IoT-enabled beverage technology, we’ve raised over $160M in venture capital and continue to scale rapidly while investing heavily in innovation and sustainability.

Now, we’re doubling down on a beverage-first future—one where unforgettable flavors, functional ingredients, and user joy take center stage. We’re looking for a visionary, commercially-minded leader to shape the next era of Bevi’s beverage platform. You’ll own the beverage business from strategy to shelf (or spout), bringing bold new ideas to life and scaling them across markets. If you thrive at the intersection of product, brand, and business—and love building what’s next—this is your opportunity to define the future of how people drink water.

As the Director of Product - Beverages at Bevi, you will serve as the business and product owner for our beverage platform, driving cross-functional strategy, execution, and innovation. You will own the full beverage portfolio and lifecycle, from white-space identification through launch, scale, and optimization. This is a highly visible, entrepreneurial role requiring strong strategic thinking, cross-functional leadership, and commercial acumen

Your Day to Day

Strategic Leadership & Business Ownership

• Define and lead the long-term beverage strategy and roadmap in alignment with Bevi’s overall growth and innovation objectives.
• Conduct ongoing market, consumer, and competitive analysis to inform innovation, expansion, and prioritization.
• Identify whitespace opportunities and lead market entry strategies into new beverage formats, functions, and customer segments.
• Own beverage business performance — including P&L accountability, growth KPIs, and financial rigor — partnering closely with Finance.

Product Lifecycle & Innovation

• Oversee the full product lifecycle — from insights and concept development through formulation, launch, and ongoing iteration.
• Collaborate with R&D to develop proprietary flavor systems, functionality, and integrated hardware/software beverage experiences.
• Ensure all products meet Bevi’s quality, sustainability, brand, and regulatory standards.
• Stay close to our core users, customers, and partners to bring a deeply customer-centric approach to every stage of development.

Cross-Functional Execution & Go-to-Market

• Lead a cross-functional “launch squad” across Marketing, Sales, Operations, Tech, and Finance to bring new beverage offerings to market successfully.
• Build and execute GTM plans, including channel-specific positioning, pricing, SKU targets, and training support.
• Represent Bevi and our beverage innovations at industry events, trade shows, and partner meetings to build demand and drive awareness. Be a Bevi champion!

Operational Excellence

• Partner with Operations to oversee production, quality control, and regulatory compliance for beverage manufacturing.
• Optimize the beverage supply chain and vendor relationships to drive scalability, margin, and sustainability goals.
• Establish and track key performance indicators (KPIs); proactively monitor business health and adjust strategy based on performance.

Team & Stakeholder Leadership

• Inspire, influence, and align internal teams and executive stakeholders through compelling storytelling and data-driven insights.
• Act as a visible leader of the beverage function both internally and externally — driving alignment, accountability, and advocacy across the organization.
• Foster a culture of innovation, agility, and excellence within the beverage and cross-functional teams.

Requirements

• 10+ years of experience in Product Management, preferably in a high-growth startup environment and with physical products (electronics, CPG, etc.).
• Proven experience in user research, with the ability to translate customer insights into actionable product strategies.
• Experience leading cross-functional stakeholder engagement to ensure strategic initiatives are directly aligned with organizational OKRs.
• Strong quantitative analytical skills, with the ability to analyze data from thousands of machines and find insights.
• Proven experience working directly with product, engineering, operations, manufacturing, sales and marketing leadership in an agile environment.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across multiple departments.
• Deep listening skills from users to internal Bevi stakeholders.
• High attention to detail, with a strong bias for action and efficiency.
• A “do what needs to get done for the success of the Product” mentality.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match, and environmentally responsible investment options
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc (including sustainability or social justice volunteer events)
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terracycling, too
• Happy hours, team-building events, bagel breakfasts, Hero awards - and more!

We're excited about supporting career growth and would love to be part of your professional journey. We know that talent comes in many forms, and we value individual accomplishments, specialized knowledge, and genuine passion over just checking boxes on a requirements list.If any of our positions interest you, please apply! Our recruiting team will contact you about next steps if we'd like to move forward together.