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Senior B2B Lead Generation Manager

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Job Description

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.

More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 82+ million registered users and 200,000+ active partners across 17 countries, have together already saved 272+ million meals from going to waste - avoiding almost 680,000 tonnes of CO2e!

Too Good To Go was named in FastCompany’s March 2022 list of the World's Most Innovative Companies, and was honoured to be included in TIME’s list of the 100 Most Influential Companies of 2022.

We’re looking for an exceptional Senior B2B Lead Generation Manager to join the Global Marketing Team at Too Good To Go. This role can be based out of Copenhagen, London, or Madrid offices.

Your mission:
We’re looking for someone to be a key resource for all paid media work, managing ad campaigns targeted at our B2B audiences, across a wide variety of networks. Your ultimate goal is to make the store acquisition engine scale and make Too Good To Go the #1 solution against Food Waste Globally.

Your day-to-day tasks will consist of:

  • Aggregating, filtering & prioritizing paid acquisition needs to build a scalable acquisition ecosystem
  • Handling an ambitious and efficient monthly acquisition budget and establishing, with 2 other acquisition specialists, your spending strategy across the different channels.
  • Implementing ad campaigns from start to finish across multiple platforms (mainly Facebook, Google Ads, Linkedin, Digital affiliates but also any other channel you consider relevant).
  • Measuring & benchmarking the performance of the campaigns you set up by working closely with data specialists & analytics tools.
  • Building & running a continuous improvement process to maintain & increase the performance of the campaigns you’ve set up and avoid creative/audience fatigue.
  • Innovate and Experiment using your own ideas and those of your colleagues to continually raise the bar across paid and organic acquisition channels. This covers any element of your sphere of influence as we’re always keen to learn, improve, and build the future of our acquisition engine.
  • Diversify our channel mix by adding new channels/campaign types to our mix, both online and offline, through close collaboration with our markets. From referral programs to account-based marketing activities, the sky's the limit.
  • Reporting performance and providing key insights to local and global senior management.
  • Lead and guide our Lead Gen team to local and global senior management.
  • Driving technical enablement and innovation in paid acquisition by briefing our website and product teams to unlock the right growth levers
  • Collaborate closely with our global team in Europe and North America and ensure a high-performance lead-generation engine
  • Continuously look for driving impact by questioning the way we play today to define the way we play tomorrow


  • Experience in paid acquisition. You have already managed large paid acquisition budgets, implemented successful ad campaigns from start to finish and set up a process to continuously improve them. Experience with a digital ad agency is highly valued.
  • Expertise in B2B lead generation. You know the challenges of targeting non-tech-savvy B2B audiences and have managed to generate those types of qualified leads at scale. Experience with a 2-sided marketplace or other B2B Tech company is highly valued.
  • Deep knowledge of Google & Facebook Ads platforms . You know the constraints and intricacies of those platforms and tracking pixels, conversion events, audiences (saved, custom & lookalike) and creatives (dynamic or simple) have no secrets for you.
  • Familiarity with analytics & BI tools. You’re comfortable leveraging Google & Facebook analytics to measure the performance of your acquisition efforts and you’re able to find key insights in a sea of data.
  • Experience with a Sales CRM is a plus. You have tried Salesforce or similar (Hubspot, Magento, Pipedrive…) and are familiar with using Sales-related data.
  • Perfectly fluent in English . All our documents & communication is done in English in all the countries we operate in.
  • Pragmatic mindset. You’re passionate, hands-on & autonomous. You take the initiative to get the job done, no matter how hard the problem seems.
  • Rigorous & focused . You’re pragmatic, efficient, and precise which allows you to iterate and find solutions quickly.
  • Highly analytical . You’re at ease with numbers and sifting through metrics & reports doesn’t frighten you.
  • Team Player. You have good communication skills and the ability to translate unclear ideas into tangible actions and measurable objectives.
  • Eager to learn. You’re truly passionate about learning and scaling your technical skills continuously

Our values:

  • We Win Together
  • We Raise the Bar
  • We Keep It Simple
  • We Build A Legacy
  • We Care

What we offer

  • A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
  • Working alongside an international community of users, partners and 1,100+ colleagues across 17 countries that are on the same important mission.
  • Personal and professional development opportunities in a fast-paced scale-up environment.
  • An inclusive company culture where you can bring your authentic self to work
  • A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care to offer


  • Enjoy hybrid working from our great offices, at home or abroad.
  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
  • Health insurance and pension plans (subject to country of employment).
  • Additional days off for significant life events
  • Regular social events like summer and winter parties.
  • Coffee, snacks and fully-equipped kitchens.
  • Get to know our community with a monthly free Surprise Bag
  • Paid volunteer time through our Shareback volunteering programme
  • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

How to apply

  • We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
  • Submit your CV and Cover letter in English.
  • Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.


A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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