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Team Lead (m/w/d) Marketing & Communications

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Job Description

As Team Lead Marketing and Communications, you will build and scale INERATEC's brand and demand engine in the global Power-to-X and e-fuels market. You will translate complex technologies into compelling stories and achieve measurable impact for business development, partnerships, and sales.

  • Responsibility for the holistic marketing and communications strategy
  • Establishing a clear messaging architecture that aligns sales, product development, and management across all channels
  • Responsibility for the corporate newsroom and editorial planning for all internal and external communication channels
  • Developing high-quality technical B2B content, e.g., white papers, case studies, references, technical briefs
  • Running targeted digital campaigns via LinkedIn, industry platforms, SEO, and email sequences to generate qualified B2B leads
  • Building a data-driven marketing engine with clear KPIs, dashboards, and performance reports
  • Responsibility for website strategy, conversion optimization, and marketing automation workflows
  • Planning, organizing, and executing impactful events (conferences, client visits, facility openings, partner activations)
  • Building and maintaining strong relationships with journalists, industry media, and opinion leaders in the fields of energy, aviation, and climate tech, as well as proactive press relations
  • Leading and developing the team
  • Working closely with sales, business development, product development, product, HR, and management to align all marketing and communication activities with the company's goals
  • 6–10+ years of experience in B2B marketing and corporate communications, ideally in the fields of cleantech, engineering, the chemical industry, industrial plant engineering, or energy infrastructure
  • Strong ability to quickly grasp complex engineering topics and explain them in an understandable way, e.g., power-to-X, e-fuel production, CO₂ utilization, and modular plant design
  • Excellent storytelling skills
  • Fluent language skills in English and German
  • Main place to work in Karlsruhe
  • Experience in organizing high-quality events and confident, professional demeanor when representing the company in public
  • Experience in leading small teams or cross-functional project groups
  • Confident use of CRM and marketing automation tools (e.g., HubSpot, Salesforce), analytics platforms (LinkedIn Campaign Manager), and lead generation processes
  • Highly motivated by INERATEC's mission to enable sustainable fuels and chemicals on an industrial scale
  • A fast-growing start-up with a clear mission
  • Flat hierarchies and an open corporate culture
  • Flexible working hours and the option of hybrid or mobile working
  • Plenty of room for personal initiative/creative freedom and personal and professional development
  • Varied & responsible tasks
  • Company pension scheme and a subsidy for occupational disability insurance
  • Gym cooperation
  • Free drinks & snacks
  • Attractive health offers at the cutting edge
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